http://purplelineassociates.com/2008/12/07/leed-the-success-case-worth-mining-for-insight/ A Purple Line Associates blog Tue, 10 Jan 2012 16:06:35 +0000 hourly 1 http://wordpress.com/ http://purplelineassociates.com/2008/12/07/leed-the-success-case-worth-mining-for-insight/#comment-5 Mon, 16 Nov 2009 17:58:40 +0000 http://purplelineassociates.wordpress.com/2008/12/07/leed-the-success-case-worth-mining-for-insight/#comment-5 Why has it worked for architects and builders but not for farmers? The bottom line is – because it works for clients. The architects and builders have a market for it. I will be curious to see if it keeps working. What most clients are saying now is – well if I do all the things I need to do in order to be LEED Platinum – why would I pay for the certification? I am doing it anyway, I am doing the right thing. And so they have LEED buildings but no certification. So the real question is not why don’t the farmers and auto industry workers get it – but why don’t the buyers? How do you create a market for it? You can see it starting to happen – more people are concerned about buying locally and organic. But there was a hitch there – there is no guarantee that organic means the same thing twice – and people aren’t willing to pay for a maybe. This is why everyone uses union electricians – years back they launched a huge marketing campaign and sold everyone on the idea that non-union electricians were unsafe. And people were willing to pay more to keep their homes safe. Create a green market in any industry and the providers will get it quickly enough.

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